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'The Invite' - Evaluation

Evaluation How do your products represent social groups or issues? In terms of the representation of social groups, I have focused mostly on the representations of wealth as this seemed most appropriate because of my chosen genre, which commonly uses the theme of opposites attract. Wealth is represented in my opening sequence, with the female protagonist’s ‘big’ house and the male protagonist's ‘smaller’ house. Much of the segment of Alice getting ready in the TV spots revolves around her put together’ personality, such as her brushing her teeth and doing her makeup, whereas the male protagonist is more careless when he grabs clothes from the floor and loses his invite and has to find it. These incidents are intended to establish the differences between my protagonists and therefore create expectations for the audience regarding the plot. I wanted to make it clear that the characters are different and it is their differences which form the potential barrier against them getting tog...

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My Finished Social Media Page

'The Invite' - Finished Poster

My Finished TV Spot 2 - 'RSVP'

My Finished TV Spot 1 - 'Couple'

Websites Used for Researching My Marketing Campaign

Test Filming for My TV Spots for 'The Invite'

Potential Layouts for My Social Media Page

Potential Layouts for My Poster

Potential Sound Effects for My TV Spots

Layout for TV Spot 2 - 'RSVP'