Analysing Romantic Comedy Posters - 'About Time'

 The first romantic comedy poster I will be identifying the conventions of is for 'About Time'.

• Name of film - 'About Time' - references to the negative aspect of dating. The font is also lowercase which is commonly associated with romantic comedies

• Taglines - 'what if every moment in life came with a second chance?'. This suggests that the protagonists had a second chance to fall in love which is a main theme in romantic comedies 

• Names of stars - they have experience with romantic comedy films - Rachel McAdams stars in The Notebook

• Production company logos - Working Title Films and Universal Pictures have collabed multiple times when producing romantic comedies such as 'Love Actually', 'Notting Hill'

• Dominant central image of protagonists in love as well as laughing which also adds to the comedy aspect of the genre

• Costumes symbolise love - red dress - red symbolises love

• Name of writer with reference to previous films - the writer has written other romantic comedy films e.g., 'Love Actually', 'Notting Hill' and 'Four Weddings', so he is familiar and experienced with the genre

• HIgh key lighting is most commonly found in romantic comedies