Closer Analysis of TV Spots - Conclusion

After analysing TV spots, I have noticed that the typical conventions that are used include:

• Voiceover
• Production company logo/idents
• Very short - last around 30 seconds
• Specific release date usually ('This Friday')
• Fast editing
• Introduction to some characters and their traits
• Reviews
• Format
• Certificate/rating
• Montage of shots from the film
• Dramatic music